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'Branding Creativity' Exhibit Re-imagines Iconic Brands as Fine Art

January 08, 2014

Branding Creativity is a new art exhibit featuring more than 20 artists re-imagining some of the world’s most loved brands, including Nike, Adidas, Red Bull, Coca-Cola and VW. The exhibit highlights an artist’s freedom of expression and how an unfiltered creative vision can transform iconic brands. Branding Creativity opens in the Fine Arts Gallery at the University of Wisconsin-Parkside on January 24, 2014 from 5 p.m. - 8 p.m.

This exhibit will focus on artists’ reflections of what brands mean to them personally, free of corporate participation. Branding Creativity offers a fascinating look into the relationship between fine and commercial art, demonstrating creativity as a brand’s greatest asset.

Conceived by Plaid Tuba Holdings LLC, the exhibit is an experience in the merging of creative professionals with branded content. Founded in 2008, Plaid Tuba connects brands, companies and organizations with a variety of creative disciplines through various products, content development and creative services.

“Plaid Tuba is dedicated to blending the creative process with business logistics,” said Baylor, Plaid Tuba’s executive director. “Through Branding Creativity, we want to demonstrate the relationship between the two in a way that frees artists to imagine brands in a manner that instigates a memorable experience for the creative consumer.”

Exhibit Sponsored by Hanson Dodge Creative

Hanson Dodge Creative (HDC) is the main corporate sponsor for Branding Creativity. HDC integrates a full range of services that help global brands establish relationships with consumers and grow worldwide. Branding Creativity expands upon the creative expression that HDC strives to offer its clients.

“We do work day in and day out for some of the best brands in the world,” said Ken Hanson, founder and CEO of Hanson Dodge Creative. “Our work is rigorously tied to very complex business issues, so it will be exciting to see what artists choose to do, unfettered by business concerns.”

Branding Creativity will be displayed in the Fine Arts Gallery at the University of Wisconsin-Parkside through March 5. The exhibit will be free and open to the public. Gallery hours are Monday through Friday, 9 a.m. - 4 p.m.

For more information about the Fine Arts Gallery at UW-Parkside, contact Amy Misurelli Sorensen, Gallery Director, at 262.308.2525.

More details about the reception at the Racine Art Museum and transportation are available at the Facebook event page.

A listing of the featured artists and the brands they showcased are shown below:


Artists - Brands

  • Pamela Anderson - Infrastructure Canvas
  • Devin Arch - Central Waters Brewery
  • Jasmine Barmore - Red Bull
  • Reginald Baylor Studio - Koss
  • Sara Bott - Wicked Hop - Chalk
  • Melissa Dorn Richards - Diet Coke
  • Daniel Fleming - Generic / Wrangler
  • Kari Garon - Warby Parker
  • Chrystal Gillon - Outpost Foods
  • Thomas Helstrom - Racine Art Museum
  • Aaron Hoenisch - Quikrete
  • Joshua Hunt - Marlboro, Coca-Cola, Seagrams 7
  • Scott Jackson - Herman Miller
  • Robert Indiana - MECCA Floor
  • Steve Lubahn - Uline
  • Christopher McIntyre - Nike
  • Timothy Meyering - Carmex
  • Brandon Minga - Chrysler / Nash
  • Jeanne Olivieri - Patagonia
  • Clive Promhows
  • Kerry Rose Ramsden - MillerCoors
  • Shanel Regier - VW
  • Roberto Rivera - Adidas
  • Timothy Westbrook - Pabst / Pfister / Strongbow
  • Heidi Witz -  Jockey
  • James Young - Case Construction

About Plaid Tuba Holdings LLC

Capitalizing on a history of Midwestern innovation, Plaid Tuba integrates highly effective creative professionals with community businesses, patrons, and individuals to develop and streamline processes crafted to maximize the creative culture experience. Plaid Tuba has worked with such brands as the Mandel Group, St. Marcus Lutheran School, Milwaukee Fire Department, Milwaukee Art Museum, Northwestern Mutual, TLHA/Heritage Homes, Maures Development and Milwaukee Magazine. For more information, call 414.220.9223 or email info@plaidtuba.com.

About Racine Art Museum.

Together, the two campuses of the Racine Art Museum, RAM in downtown Racine at 441 Main Street and RAM’s Charles A. Wustum Museum of Fine Arts at 2519 Northwestern Avenue, seek to elevate the stature of contemporary crafts to that of fine art by exhibiting significant works in craft media with painting, sculpture and photography, while providing outstanding educational art programming. Reinforcing its significance in the field, Racine Art Museum houses America's largest contemporary crafts collection with over 4,000 pieces in art jewelry, ceramics, fibers, glass, metals, polymer, and wood, as well as over 4,000 works on paper and sculptures. For more information, call 262.638.8300 or visit www.ramart.org.

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