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Outdoor Retailer Summer Market 2015 Preview

July 24, 2015

Outdoor Retailer Summer Market

Session Descriptions

Redistributed Commerce: Overcoming the Fragmentation of Shopping
Consumers are increasingly discovering and purchasing products via social commerce, Amazon and other channels before brand and retailer websites. Learn best practices to navigate the fragmentation and deliver a consistent experience across distribution opportunities. Hanson Dodge Creative will outline trends in consumer shopping behavior and strategies for omnichannel success.

The Future of Shopping: Digital Commerce Trends and Strategies
What does the future of shopping hold? How can brands and retailers partner to capture customers and create an incredible experience? Discover digital commerce trends, strategies and tactics to grow your business. In this next evolution of Hanson Dodge Creative’s popular Outdoor University seminar, Tom Flierl will provide insights on how brands and retailers can inspire consumers and grow together in an omnichannel world.

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