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Hanson Dodge Creative to Speak Twice at OIA Rendezvous 2015

September 29, 2015

Outdoor Industry Association

Hanson Dodge Creative (HDC) will host a pair of educational sessions at the Outdoor Industry Association (OIA) Rendezvous 2015 conference this October at The Westin Seattle. Below is information about HDC’s speakers and presentations. Click here for the complete OIA Rendezvous education experience schedule.

Belief-Based Branding: Inspiring Consumers with Authentic Storytelling

Mike Stefaniak, Partner & VP of Brand Engagement, Hanson Dodge Creative
Tuesday, October 6, 2015 – 11AM to 12 PM – Grand Ballroom

About the Session
The game has already changed for outdoor brands. Demographics? Shifting. High-performance products? Table stakes. The shot-caller? Your consumer. Veteran brand strategist Mike Stefaniak will make the business case for belief-based branding. He’ll reveal the steps outdoor brands are taking to win over consumers as the marketplace evolves at a blistering pace and outline the importance of authentic storytelling in building brand loyalty.

About the Speaker
Mike leads Hanson Dodge Creative’s brand engagement group and also serves as a senior brand strategist, helping clients develop brands that transform their businesses and inspire more meaningful customer engagement. He brings 20-plus years in brand-based strategy and execution to the agency, including 15 years in functional leadership and executive roles. Over the course of his career, Mike has led branding or rebranding engagements for more than 80 clients, including active lifestyle brands such as Wolverine, Quantum Sails, Legendary Whitetails, Garneau and more. He also serves as an adjunct professor at Marquette University, where he teaches a graduate school course on brand strategy.

Video Creation: Step-by-Step from Idea to Distribution

Chris Buhrman, Executive Creative Director, Hanson Dodge Creative
Wednesday, October 7, 2015 – 11AM to 12 PM – Fifth Avenue Room

About the Session
Consumer demand for video is insatiable. However, not all videos are created equal. Informative and entertaining videos get the views. Creating a video can be daunting for those who have never done so. This session will cover the basics from what makes a video engaging to the myriad of questions around how to produce a video or hire a professional and how to post and distribute the video to get the greatest ROI.

About the Speaker
Idea proliferation and open collaboration have been the keys to success in Chris’ 27-year career. After 14 years as a vice president and creative director at Cramer-Krasselt and a brief stint as ECD at BVK, Chris has brought his wealth of knowledge and diversified brand experiences with him to Hanson Dodge Creative. His portfolio includes campaigns for everything from Ski-Doo snowmobiles, Evinrude Outboard Motors and Case IH tractors to CorningWare bakeware, Birds Eye frozen foods and Mohawk carpeting. Besides CK and BVK, Chris has also worked with McCann Erickson-Puerto Rico and Bozell Worldwide, including multi-national work for Citibank and Coca-Cola

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