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Four Reasons Branding, Marketing, Technology and Commerce are Inseparable

By , Chief Strategy Officer & Partner, Hanson Dodge

August 16, 2016

Four Reasons Branding, Marketing, Technology and Commerce are Inseparable

Today, the domains of branding, marketing, technology and commerce are inseparable. The reasons why are numerous. In the interest of brevity, though, this Active Insights paper will focus on four. After examining the four reasons, Mike Stefaniak, chief strategy officer and partner at Hanson Dodge Creative, will then offer four key strategies to successfully integrating branding, marketing, technology and commerce. Fill out the form in the left sidebar to download the paper.

Mike Stefaniak, Chief Strategy Officer & Partner, Hanson Dodge

Mike leads Hanson Dodge's efforts to deliver transformational branding, marketing and digital strategies for clients. He brings more than 20 years in strategy and implementation to the agency, including 18 years in functional leadership and executive roles. Over the course of his career, Mike has led more than 85 branding or rebranding engagements for a wide range of organizations.

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