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Outdoor Retailer Summer Market 2016 Presentation

August 10, 2016

Outdoor Retailer Summer Market 2016 Presentation

On August 5, 2016, Tom Flierl, VP of marketing and business strategy at Hanson Dodge Creative, was a featured speaker at Outdoor Retailer Summer Market in Salt Lake City. His Outdoor University presentation, The Future of Shopping: Integrated Strategies for Outdoor Brands, examined the outdoor consumer’s path to purchase and the implications for brands, including how to inspire consumers and drive growth in a multi-touch, omnichannel world.

Using research on the digital, mobile and social media habits of the outdoor consumer, the presentation makes a business case for belief-based branding, the integration of content and commerce and a killer digital experience. Download a PDF of the presentation by filling out the form in the left sidebar to discover digital commerce trends and strategies, and learn how and where consumers are engaging and purchasing.

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