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On the Rise and Online: Active Females and the Path to Purchase

June 14, 2016

 

On June 10, 2016, Tom Flierl of Hanson Dodge Creative was a featured speaker at The Running & Fitness Event for Women in Chicago.

His presentation, On the Rise and Online: Active Females and the Path to Purchase, showcased how the active female shops and the importance of digital, content and mobile in her purchasing journey. Using new research on the digital buying behaviors of active women, Flierl provided insights on how brands and retailers can connect with this audience in a multi-touch, omnichannel world. Download a PDF of the presentation below.

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