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FLEXIBLE PLANNING GUIDE
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2021 adaptability guide
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digital commerce
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The Almost-Return to the Office. Still Better Than No Office At All.
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Integrated Strategy
Four Ways Your Brand Can (and Should) Drive Your Website Experience
Check out four important ways your website can better exemplify your brand by taking inspiration from the brand itself.
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Marketing
Killer Content: Why We're Afraid of Sharks and Not Vending Machines
Senior Brand Planner Joe Ciccarelli makes a case for marketers to think more like television and movie producers when creating content intended to ins…
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Technology
Common Missteps in Replatforming: Content Migration
About to replatform to a new CMS? If so, make sure you develop a sound strategy for content migration as early as possible.
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Integrated Strategy
Creating an Emotional Connection: Four Consumer Research Methods for High-performance Campaigns
Understanding what connects consumers to brands on an emotional level is a complex task. Consider these four consumer research methods to drive high-p…
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Marketing
Giving is Great Marketing
Nobody likes ads. Discover HD's point of view on how brands should think about marketing.
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Technology
CMS 101: Five Considerations When Choosing a CMS
Choosing a CMS can be daunting, so we listed some considerations to get you started.
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Integrated Strategy
Reasons to Integrate Your Brand, Content and E-commerce Strategies
Learn why sophisticated brands and retailers are focusing on the emerging trend of integrating the online brand experience, content and e-commerce int…
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CPG
Natural Product Consumers: From Bullseye Consumers to Brand Champions, Part 1
In this final report of a three part series, Hanson Dodge identifies eight opportunities for natural and organic brands to attract the Bullseye Consum…
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Technology
How UX Design Saves Time and Money
Find out why UX design is a critical ingredient in any digital project, and how a UX designer’s work keeps projects on track and on budget.
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Branding, Healthcare
Healthcare Marketing: 7 Keys to Successful Rebranding
Based on our experience working with Children's Hospital of Wisconsin and other organizations, we offer seven keys to rebranding in healthcare.
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Branding
Better Believe It: Three Keys to Belief-Based Branding
Mike Stefaniak, VP of Brand Engagement and Partner at Hanson Dodge Creative, explains why it is now more crucial than ever for brands to define, decla…
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Digital Commerce
7 Questions to Guide Your E-Commerce Initiative
Considering launching or relaunching an e-commerce initiative? Tom Flierl, VP of Marketing & Business Strategy, breaks down the seven questions brands…
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Marketing
Millennials: 80 Million Strong and Ready to Spend
Millennials soon will have more spending power than any other age group, they’re more influenced by user-generated content than their elders, and they…
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Digital Commerce, Branding
17 Reasons Why Your E-Commerce Initiative Should Start with a Killer Brand Strategy
It seems like everyone is talking about e-commerce and for good reason. According to Forrester Research, a global research and advisory firm, more tha…
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Branding
16 Components of a Killer Brand Strategy
CEO and founder Ken Hanson discusses 16 essential pieces of a killer brand strategy.
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Marketing
Do You Get It? The Power of Inside Jokes
See how the entertainment value of an inside joke can forge deeper connections with your best customers.
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Digital Commerce
9 Steps to E-Commerce Success
A successful direct e-commerce program has the power to transform your business. E-commerce opens the door to a stronger brand, solid MAP pricing for …
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