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The 10 Keys to Content-powered E-Commerce

By , Senior Digital Strategist, Hanson Dodge

September 20, 2016

Leading brands look for ways to offer a superior customer experience, not just a catalog. Content—not product data or a shopping cart—is what attracts, persuades, excites and retains loyal customers. But not all platforms are created equal when it comes to content. Join us as we explore 10 keys to ensuring your next e-commerce platform has the content chops to deliver the kind of differentiated user experience that will drive your success. 

Fill out the form in the left sidebar to download the white paper for an in-depth look at the following 10 keys:

1. Content Integration
2. Personalization
3. Optimization
4. Automation
5. Scalability
6. Extensibility
7. Constant Upgrades
8. Templates and Components
9. Governance
10. Ease-of-Use

Ethan Koehler, Senior Digital Strategist, Hanson Dodge

Ethan brings more than 15 years of e-commerce and technology expertise to Hanson Dodge. As a product owner, he engages with Hanson Dodge's clients to define, develop and implement comprehensive digital commerce strategies. He is driven to understand clients’ needs, analyze market opportunities and build solutions that maximize the business impact of a brand’s online presence. Ethan’s experience includes leading a wide variety of large B2C and B2B implementations—both within digital agencies and, recently, as Director of E-commerce at Gaiam.

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