Outdoor Retailer Winter Market 2017 Presentation

January 16, 2017

On January 11, 2017, Tom Flierl, VP of marketing and business strategy at Hanson Dodge, and Mike Stefaniak, chief strategy officer and partner at Hanson Dodge, were featured speakers at Outdoor Retailer Winter Market in Salt Lake City. Their presentation, Integrated Brand and Digital Strategies to Capture the Outdoor Consumer, examined the outdoor consumer's path to purchase and the implications for brands in driving growth in a multi-touch, omnichannel world. 

This presentation uses research on the digital, social and mobile habits of the outdoor consumer, and how to use those insights to generate content campaigns rooted in big ideas that reflect how consumers search for information.

Download a PDF of the presentation by filling out the form in the left sidebar or below to discover how to better connect with the outdoor consumer. 

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