Ten years after implementing a successful internal wellness program for its employees, Standard Process — a whole food supplement company — came to Hanson Dodge looking to turn its internal program into a wellness product that could be implemented at other companies. The result was Cultivate, a fully scalable on-site health and wellness offering.
Starting with research and brand strategy, Hanson Dodge built the Cultivate brand from the ground up, bringing the on-site wellness brand to life through everything from brand platform, logo and tagline to website development and mass communications. Hanson Dodge told Cultivate’s unique story across a brand-right blend of media, including collateral brochures, photo and video libraries, social media and more.
In the six months following Cultivate’s January 2014 launch, Hanson Dodge succeeded in establishing Cultivate as a revolutionary player in the field of on-site wellness, inspiring clients and generating buzz through targeted public relations and social media efforts. Specific results of the six-month period following the brand launch include rapidly growing social engagement and community size, securing 46 stories in relevant publications and consumer media and generating more than 3,400 web visits, resulting in numerous leads in the pipeline.
In May of 2015, Cultivate and Hanson Dodge were awarded two Aster Awards and two Healthcare Advertising Awards for cultivateonsite.com, the Cultivate logo design and the Cultivate on-site wellness brochure.
Web Visits in First Six Months
2015 Aster Awards for Medical Marketing Excellence
2015 Healthcare Advertising Awards