Thule, the world’s leading sports and utility transportation company, knew it needed a cohesive voice across its international websites. In addition, its current website didn’t showcase the Thule brand, allow for e-commerce in the U.S. or help consumers easily find the products they were looking for. Increasing global competition made switching gears online a priority.
Thule engaged Hanson Dodge with the goal of combining two existing websites into a single global platform that would deliver a powerful Thule brand experience online, across the world. Creating a unified voice meant developing an impactful online brand message strategy, a content rich website, a best-in-class customized shopping tool and product fit guide, inspiring videos and photography, comprehensive search engine optimization and a shared organizational vision to carry the load.
Thule Fit Guide
Following its launch, the new Thule.com site quickly became the online destination that delivered Thule to the world. “Thule is the world leader in the industry, and we now have a website that corresponds to our market position in terms of functionality, customer benefit and design," Peter Kjellberg, Senior Vice President at Thule, said.
Search Volume Due to Optimized Keywords
Conversion Rate from Thule Fit Guide to Online Purchase
Overall Business in Year One