A successful website initiative begins with a sound strategic framework. HD’s proven, rigorous process for website strategy lays a foundation for success by:
- Establishing an actionable roadmap
- Generating, evaluating and prioritizing possibilities
- Providing clarity and alignment to the client’s stakeholders
- Aligning and integrating users’ web experience with the broader brand experience
- Considering the website’s role in the user’s broader digital experience with the brand, via brand touches and traffic-drivers that may include paid media, social, email, organic search, partner sites, e-commerce, and brick and mortar retail
OUR APPROACH
Our strategy engagements are led by senior team members with extensive experience shepherding a wide variety of web project types and sizes. While we adapt our process to meet the needs and budgets of each client, our website strategy work often includes the following inputs:
- Research to understand the needs and behaviors of internal and external users (interviews, surveys, personas, journey maps)
- Competitive and affinity site analysis
- Digital environment audit
- Organic search audit and recommendations
- Technology deep dive to understand and assess the client’s current infrastructure, data, integration points, CMS and e-commerce needs
- Content audits
- User testing
