Hanson Dodge and VISIT Milwaukee will co-present an educational session in October at this year’s eTourism Summit in San Francisco, CA at the Park Central Hotel. Below is information about the event and presentation. Click here for the complete eTourism Summit education session and workshop schedule.
TAKE A CHANCE ON US: THE THINKING BEHIND MILWAUKEE’S NEW WEBSITE USING SLOT MACHINE TECHNOLOGY.
Website functionality that embraces the spirit of the city, featuring a virtual slot machine, the “randomizer,” that serves up random suggestions for things to do when visiting Milwaukee in a way that feels like they’ve won something.
Amanda Buhrman, Digital Marketing Director, Visit Milwaukee
David Pollard, VP Account Director, Hanson Dodge
Thursday, October 11, 2018 – 5:00 PM to 5:30 PM – Track 1
About the Summit
eTourism Summit is an event and a community. Founded in 2000, eTOURISM SUMMIT is the glue between destination promotion and the latest practices and innovations in digital media. Attendees get up-to-the-minute, real-life examples of the latest applications in video, content marketing, email marketing, search, social media, mobile and web design. They learn how fellow tourism marketers and their media agencies are using the newest tools to build incremental traffic at every stage of the funnel. In an intimate setting, attendees get concrete ideas from their peers about how to get the most bang for their buck, learn guerilla marketing tactics, participate in interactive sessions, and hear about dozens of case studies to find out what’s working…and what’s not.
About the Speakers
David Pollard has excelled for more than 15 years in business leadership and strategic client partnerships. David has produced award winning work and partnerships for a variety of clients and brands ranging from VISIT Milwaukee, UNICEF and the Chicago White Sox, to KitchenAid, SC Johnson’s Windex and Wrigley’s Altoids. He has a passion for building brands via insight-led creative ideas and leading integrated brand communications, including building critical websites and other digital consumer experiences.
Amanda Buhrman has been with VISIT Milwaukee since March 2017. Her background is in web development, project management, and digital marketing strategy and analytics. She has held various marketing positions over the last 15 years on both the agency and client side as an Account Executive, Program Manager, Marketing Manager, and Analyst. Amanda’s time at VISIT Milwaukee is spent managing and optimizing the newly developed website with Hanson Dodge, email platform management and strategy, organic and paid search strategy and implementation, analysis and reporting of all digital channels, and understanding and ensuring compliance with international email and data laws.
