Milliman IntelliScript has been providing trusted insurance risk management software to the space for almost 20 years. However, with new companies emerging and long-time competitors beginning to encroach on their space, the need for Milliman Intellliscript to differentiate itself was paramount. In order to refine the brand, protect their market position, and help unlock new growth opportunities Hanson Dodge needed to connect with their data-driven audience, in a captivating and honest way.
IntelliScript’s audience of actuaries and underwriters are inherently risk-averse. They don’t have a fear of missing out, they have a fear of missing anything. So we offered actuaries a new term to self-identify with, FOMA. The Fear of Missing Anything. We turned their concerns into a badge of honor while bringing an unexpected vibrancy to the often dry insurance B-to-B space.
“HD quickly zeroed in those very real but elusive qualities that make us unlike anyone else in our space—and then they gave us a brand campaign worthy of that difference. Now we have the creative elements in place to express our one-of-a-kind value with distinction.” - Susanna Gomon, Milliman Intelliscript Marketing Director.
“HD quickly zeroed in those very real but elusive qualities that make us unlike anyone else in our space—and then they gave us a brand campaign worthy of that difference. Now we have the creative elements in place to express our one-of-a-kind value with distinction.” - Susanna Gomon, Milliman Intelliscript Marketing Director.
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