In the logistics industry, superior AI-powered technology is no longer a differentiator, it’s a must-have. That’s why the leading global logistics and telematics provider, PowerFleet, needed to show their clients what sets them apart in the space and makes them the top-tier, go-to supplier.
Through customer, audience, and marketplace interviews we found an incredible overlap where PowerFleet excels and what customers in the IoT (Internet of Things) fleet and asset management space were looking for: Real, human partners. Not just a device or an app, but experts who empathize. Someone who understands their real-world issues and can work with them to leverage technology and move their business forward, in ways other providers can’t.
HD developed the Brand Defining Idea of “The human heart of IoT,” expressed in our market-facing tagline as “People Powered IoT. We devised brand messaging, graphics, and a new logo that simultaneously carve out a uniquely ownable territory for the brand while forging an emotional connection with customers and prospects.
“The internal and external brand launches went incredibly well and the feedback has been positive. People across PowerFleet—from our employees to our executives and board—have rallied around our new identity and message. And the external recognition of our transformation has been excellent."
- Andrea Hayton, SVP, Marketing
“The internal and external brand launches went incredibly well and the feedback has been positive. People across PowerFleet—from our employees to our executives and board—have rallied around our new identity and message. And the external recognition of our transformation has been excellent."
- Andrea Hayton, SVP, Marketing
