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The Challenge

Briggs & Riley is a premier luggage brand with a lifetime guarantee and a loyal fanbase, but prior to partnering with Hanson Dodge in 2010, its online presence was minimal. With a handful of physical locations and the majority of its business done through specialty retailers, Briggs & Riley recognized an opportunity to transform its e-commerce business and increase brand awareness. They knew, however, that it would take the right partner to make the most of that opportunity.

The Solution

Hanson Dodge worked with Briggs & Riley to develop an e-commerce growth strategy that would ramp up the brand’s online presence, rapidly grow its customer base and convert e-commerce sales at a higher rate.

With a new strategy in place, next came the execution and creative support. Hanson Dodge elevated Briggs & Riley’s creative to speak to the performance and features that set Briggs & Riley apart from its competition. Driven by Briggs & Riley’s business goals, Hanson Dodge created an integrated program that included direct to consumer marketing, website creative, affiliate marketing, search engine marketing (SEM) and more to drive revenue and introduce more consumers to the Briggs & Riley brand. The 2014 holiday campaign generated the single highest day of online revenue in company history, and in August of 2015, Hanson Dodge helped Briggs & Riley launch its new product line, The Sympatico Collection, via custom video content and online promotion.

Website, Digital, Email and Social Graphics

The Results

As a result of a five-year, ongoing partnership with Hanson Dodge, Briggs & Riley has seen steady growth in website traffic, brand awareness, online transactions and average online order value.

  • 89% Increase

    Online Transactions
  • 36% Increase

    Average Online Order Value